10 million people in the U.S. are iron deficient. 47% of these people have acute side effects with oral supplements which many describe as worse than the issues that arise from deficiency. Shield pharmaceuticals discovered a way to coat iron with a class of sugar that allows it to pass through the stomache without “clumping.” In trials 97% of participants were able to tolerate the supplement. Shield asked for non-traditional concepts in the new business pitch. Here’s a sampling of what I submitted.